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5740: Mktg and Bus Analytics

Prerequisites: MKTG 5700 and SCMA 5300. A broad approach to marketing research as a model for acquiring, retrieving, and analyzing decision-making information. Includes market measurement, evaluation of sales and cost effectiveness, sales forecasting and primary marketing research studies aimed at solving specific problems. Emphasis is placed also on building a theoretical and analytical framework to provide flexibility in the design of marketing experiments and in judging recent research innovations.
  • Credits:
    105963

Section 001

  • CRN
    11514
  • Class Begins:
    8/23/2021
  • Class Ends:
    12/18/2021
  • Schedule:
    06:00PM - 08:30PM
  • Room:
    Online
  • Instructor:
    Ho Kim