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5733: CRM Strategies

Prerequisites: MKTG 5721 and MKTG 5722, or consent of instructor. The course covers project management, automation and email, Customer Experience Platforms (CMS), Customer Relationship Management (CRM) systems, E-Commerce, data analytics and internet sources. Best-in-class technologies for use in small businesses through enterprises will be covered. Students may not receive credit for both MKTG 3733 and MKTG 5733.
  • Credits:
    112032

Section 001