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5721: Digital Mktg Strat & Measure

Prerequisites: MKTG 5700. This course provides students with the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also introducing them to the real-world internet marketing problems. The following topics will be covered: (1) an overview of the digital landscape and status quo; (2) digital advertising and promotion including search advertising and display advertising; and (3) transitioning to digital: product, price, and place.
  • Credits:

Section 001