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3740: Marketing Analysis

Prerequisites: INFSYS 1800, MKTG 3700, SCMA 3300, and a 2.0 Overall GPA. An investigation of the acquisition, presentation, and application of marketing information for management. Particular problems considered are defining information requirements, evaluating research findings, and utilizing information. Statistical methods, models, and/or cases are employed to illustrate approaches to marketing intelligence problems, such as sales forecasts, market delineation, buyer motives, store location, and performance of marketing functions.
  • Credits:
    101804

Section 001

  • CRN
    11505
  • Class Begins:
    8/23/2021
  • Class Ends:
    12/18/2021
  • Schedule:
    12:00AM - 12:00AM
  • Room:
    Online
  • Instructor:
    Ho Kim

Section 801

  • CRN
    11506
  • Class Begins:
    8/23/2021
  • Class Ends:
    12/18/2021
  • Schedule:
    12:00AM - 12:00AM
  • Room:
    Online
  • Instructor:
    Ho Kim

Section 802

  • CRN
    11507
  • Class Begins:
    8/23/2021
  • Class Ends:
    12/18/2021
  • Schedule:
    12:00AM - 12:00AM
  • Room:
    Online
  • Instructor:
    Ho Kim

Section 803

  • CRN
    11508
  • Class Begins:
    8/23/2021
  • Class Ends:
    12/18/2021
  • Schedule:
    12:00AM - 12:00AM
  • Room:
    Online
  • Instructor:
    Ho Kim