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3133: CRM

Same as MKTG 3733. Prerequisites: ENT 3100, MKTG 3721, and MKTG 3722; or instructor approval. The marketing and sales technology framework covered in this course includes project management, automation and email, Customer Experience Platforms (CMS), Customer Relationship Management (CRM) systems, E-Commerce, data analytics and internet sources. The course covers best-in-class technologies for use in small businesses through enterprises. Students will learn how to immediately apply the marketing technology roadmap and choose the right digital marketing tools to execute successful campaigns. Students may not receive credit for more than one of ENT 3133, MKTG 3733, and MKTG 5733.
  • Credits:

Section 001