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4700: Fundamental Mass Comm Theory

Prerequisites: COMM 1050 and at least three credit hours of 3000-level courses from the Mass Communication Emphasis Area. This course examines the theories and research pertaining to media industries, content, and users. It introduces students to the fundamental theoretical writings and current research literature in the field. Students will evaluate, adapt, and apply research finding in mass communication topics such as the impact of technology on media content and usage patterns, media effects on society and on individuals, media representation patterns, and the reasons users select particular types of content.
  • Credits:
    111958

Section 001