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4100: Communication Campaigns

Prerequisites: COMM 1150, COMM 2180 and junior standing, or consent of instructor. This course focuses on the design, analysis, and implementation of mass communication-based information campaigns by integrating research and theory from interpersonal communication, mass communication, and public relations. It provides an advanced study of an organization's public relations needs and includes researching the situation, analyzing audiences, and preparing strategic plans for approved clients.
  • Credits:
    110559

Section 001