Media Studies
- MEDIA ST 1065Internet MediaThis course covers the principles of media design as they apply to the internet and other digital communication networks. Familiarity with online interfaces will be developed through analysis of the changing nature of communication technologies. Students will conceive and create their own projects. This course fulfills the University's general education information literacy requirement.
- MEDIA ST 1070Intro to CinemaSame as THEATR 1070. This course provides an overview of American cinema from the early beginnings of D.W. Griffith and his contemporaries to the present day. The course will discuss both the Hollywood studio system and today's independent movement. Genre, film theory, criticism, and aesthetics are also covered.
- MEDIA ST 1100Intro to AdvertisingAn introduction to the history, rhetoric, and aesthetics of Advertising. A basic understanding of industry issues and key areas such as account management, research, strategy, creative, media, and production.
- MEDIA ST 2210Video Production IThis course covers the basic theories and practice of remote video production. Producing and directing in the field will be examined and practiced. The course will focus on technical and aesthetic aspects of cinematic production. Lab arranged.
- MEDIA ST 2225Live Events MediaTechniques and aesthetics of recording live video events. Course will include practical application training for single- and multi-camera shoots of concerts, lectures, theatre, dance, weddings, and other special events.
- MEDIA ST 3338Advertising TechniqueSame as MKTG 3738. Prerequisites: MEDIA ST 1100 or MKTG 3700 or consent of instructor. Techniques for creating advertising messages and campaigns to reach target audiences. Focus on the process of persuasion, importance of advertising in modern economics, rationale for company advertisement, evaluation of advertising effectiveness, and assessment of advertising myths and truths. Practical application of messages and campaigns will be stressed.
- MEDIA ST 3356Global Media Systems & TrendsThis course will survey major theories, global trends, and key stakeholders in the field of mass and digital media. It addresses issues regarding the transnational and transcultural flow of media content and communication technologies. Topics include the historical context and cultural implications of globalization, patterns of international media flow, and the roles of transnational media and communication organizations.
- MEDIA ST 3398Internship Media StudiesPrerequisites: Senior standing; consent of instructor; open to Media Studies majors only; not open to students who have any delayed grades. Practical work at an off-campus agency, supervised by a professional in consultation with a faculty member. This course may be repeated for up to 20 credit hours.
- MEDIA ST 3990Dir Rdg in Media StudiesPrerequisites: Consent of instructor; not open to students who have any delayed grades. Supervised independent study involving readings, conferences, papers, in one of the department's disciplines: advertising, radio, television, film, or journalism.
- MEDIA ST 4400Senior ProjectPrerequisites: Senior status and consent of instructor. The capstone experience requires seniors to produce an original research project, a representative portfolio, or an intrinsic case study, which exemplifies their undergraduate study. Students will present their work to the instructor supervising the course, as well as program related-faculty. Repeatable up to 6 credit hours.